Using Open Houses to Spur Loan Officer Marketing
By Jeffrey Nelson Last year, we were beginning to think open houses were becoming extinct. But as the market slowed down, more and more real estate agents had to go back to the drawing board to reach new buyers. The old open house is returning with a vengeance, which can represent a great opportunity for loan officer marketing. How do open houses become opportunities for you? Simple, an open house represents a captive audience. The agent is stuck minding the property, away from their home base of operations. They have time on their hands and are generally friendly and open to diversion. So, what can you hope to accomplish at an open house? Simple, plant the seeds to begin cultivating a relationship. Through loan officer marketing at open houses, your goal is to develop a prospect list and schedule appointments. Plan on devoting a few Saturday afternoons to prospecting. Develop your plan by keeping track of open houses from Fridays advertisements. Plan to visit multiple open houses. Allow yourself an average of about 20 minutes per open house. Any more than that and you are wasting your time and the agents. Schedule appointments for follow up. You know that you wont be able to use the visit to share everything about your services with the agentyour visit is just a teaser to capture their attention. You want to schedule an appointment so you can share additional information at a later date. Use rejections as future seedlings. You might not get an appointment with every agent you visit, but dont miss your opportunity to gain permission to pass along information to the agent. Gain their permission to send emails and mailers. You simply want to share information on how they can increase their income who wouldnt want to hear more? Open houses can be a great way to establish contact with agents and educate them on your services. Merely showing up at an open house demonstrates two very important qualities about you and the way you work: your commitment and desire to build relationships. Few loan officers would be willing to give up their precious weekend time to work their business, the fact that you are there demonstrates your professional commitment and sets you above other loan officers. Your presence also shows that you are friendly and open, while being professional. Take the time look for opportunities to build your database and expand your relationships with agents. Open houses may be one of the best ways to find an opening in for your loan officer marketing. Jeff Nelson helps loan officers increase loan originations by attracting quality relationships with real estate agents from the development of customized relationship-building strategies. Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet. Visit us at www.loan-officer-marketing.com Article Source: http://EzineArticles.com/?expert=Jeffrey_Nelson http://EzineArticles.com/?Using-Open-Houses-to-Spur-Loan-Officer-Marketing&id=535082 generic ambien prescription online where to buy ambien ambien online perscriptions buy ambien online
